Read in 4 minutes
(no one else wanted the gig)
If you follow digital trends as I do, it’s impossible to not recognize “the next big thing in marketing” called influencer marketing something that’s actually been around since 1940.
All the “experts” in the many LinkedIn groups I follow and blogs I read coming across my crowded inbox have very precise instructions on how to achieve influencer marketing.
Search for influencers, connect with influencers, reach out to influencers, tell the influencers what great stuff you have, offer cash and gold bullion with the goal of a said influencer with 3 million followers on Instagram happily talking to their fans and followers about what remarkable stuff you have to say. It’s nice you have an instruction document.
Continue reading “I’m declaring myself THE caged bird keeper’s influencer for the Internet.”