Prevue Introduction – Who We Are

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Prevue Hendryx Corporate Introduction – Who We Are
Prevue Hendryx is the largest and oldest manufacturer of quality pet bird cages and related accessories in the United States. We have pioneered and innovated the pet bird & parrot cage market since 1869, being the U.S. leading manufacturer and importer of pet bird cages. Prevue Hendryx is the only U.S. company to offer a full product line of bird cages, bird toys and bird accessories; Dog training crates, Travel crates, Small animal cages and accessories, Feeding dishes, Exercise pens and Tie-Out Chains. Our all-encompassing product line approach offers the consumer a choice of product line features and pricing from both ends of the spectrum.

Prevue Hendryx offers over 700 products so all of your pets comfort and caging needs can be easily met. Each product is engineered with priority on pet safety, product longevity and the decor of your home in mind.

Safety of your pet is our number one concern. All of our bird cages are produced with the safety of you and your pet in mind. Our methods of multiple finishing and coatings are completely Non-Toxic, Being Pet and Child Safe. We use No Lead, No Zinc and there is No possibility of heavy metals toxicity. Our independent Lab analysis process is constant and ongoing, as our engineers design new and innovative products to provide for your pets needs.

Prevue Hendryx is a family owned and operated company. We have maintained our status as the U.S. leading manufacturer of Pet Cages since 1869 because extreme care and quality are put into each product we produce and because we are consistently on the cutting edge of new and innovative ideas. We offer the consumer not only the highest possible degree of pet safe products, but also quality craftsmanship, functional design and up to date styling. Prevue Hendryx revolutionized the Pet Cage Industry world wide again seven years ago by bringing designer colors to our cages. Our color consultant, the world renown Leattrice Eiseman, famed “Color Guru”, advises us on new style and the latest in color trends as they evolve.

Our extra care, experience, concerns for pets and our eye for design takes the guesswork out of the selection process. When you purchase a Prevue Hendryx Cage or Accessory, you know you are buying the BEST and SAFEST product for your pet. Just ask your Grandparents.

©2002-2011 Prevue Pet Products, Inc. All Rights

Product Availability

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Product Availability

If you’re having problems finding the product you want on the website it may be temporarily out of stock and the item deactivated.

If you can’t find what you want at Windy City Parrot, please contact us. If we can get it for you or tell you when an item will be back in stock we will. We update the site daily, adding new products as soon as they arrive at our warehouse.

If you are using our search box and the item is not coming up, consider revising your search. Start by checking your spelling, or reducing the number of words in your search. If you’re not sure of the product name, you can search by manufacturer name. If you can’t find what you want please contact us

Back Orders:

We try to keep all items on our site available to our customers at all times. But in the event that we are out of stock for a particular item we will contact you after your order is placed and determine a solution to best suit your needs.

Orders will be delayed if an out of stock item is expected soon to return to stock. If the delay is longer than 5 days the orders will be shipped without the back ordered items and when the items return to stock they will be shipped out making the order complete.

In Stock Items:

Orders with all items in stock will be securely packaged and usually shipped out within one to three business days. We currently ship FedEx & USPS Monday through Friday.

Out of Stock/Back-ordered Items:

We try to keep all items on our site available to our customers at all times but with such a large selection of items for your birds there is always a possibility that we may run out of something. But in the event that we are unknowingly out of stock for a particular item we will contact you after your order is placed and determine a solution to best suit your needs.

Orders will be delayed if an out of stock item is soon to return to stock. If the delay will knowingly be longer than 5 days the orders will be shipped without the back ordered items and when the items return to stock they will be shipped out making the order complete.

Due to the increasingly high costs of shipping these days, we reserve the right to cancel and refund for back ordered items that would cause us to incur additional shipping charges that would be more costly than the item being sent out.

We will contact each customer before shipping an incomplete order to see if another item can be substituted. If the customer does not respond to our emails or phone calls we may ship the order without the back ordered items after 3 days as to not delay the order any longer and refund accordingly.

Drop Shipped Items:

Many of the items on our website will be shipped from the manufacturer or other distribution centers. This may or may not add additional time to your shipment. If time is of the essence please call us TOLL FREE at 877-287-0810 or email us at to find out if anything you are ordering will be delayed or come from a source other than our Chicago Illinois facilty.

Cage Orders:

So we can offer you such a wide selection of cages and colors we often will have your cage order shipped directly to you from the manufacturer instead of our facility.

Cages shipped from the manufacturer may take 5 to 14 business days but this is rare.

If you have other items on the same order, food, toys, supplies, they may be shipped separately. A large varied order may have numerous shipments from different locations. Shipping notices will be emailed for each shipment.

Cage Manufacturer ship times: Prevue ships approx: 2-4 business days upon receipt of order, HQ ships within 1-3 business days, AE ships within 1-5 business days,

Very Large Cages and Aviaries ship within 3-14 days.

Exceptions can occur and we will contact you upon receipt of any information that might delay your order beyond normal expectations.

Small cages will be delivered to your door via FEDEX or UPS.

Large cages and aviaries will be delivered via truck/freight and may be curb side service only. You will be responsible for getting the cage into your home yourself unless you contract with the driver or trucking firm for additional shipping services.

Please discuss this with your delivery person when they call to make the appointment to deliver your large cage or aviary.

Holidays and Shipping Times:

We will work to get your orders out in a timely fashion. No shipping is done on weekends or Holidays.

Order Priorities:

ALL orders are important, however orders with bird food items are considered of the most importance and will be the first orders filled for the day.

Your birds MUST be fed and we know this. If we are out of an item we will contact you about it and if possible, offer you an alternative. If you are looking for a food item not seen on our website please contact us and we will try and fulfill your needs.

Quick tips for conversion to Harrison’s Bird Foods

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Quick Tips for Conversion to Harrison’s Bird Foods
Some birds will readily eat Harrison’s while others may require a little help.If your bird exhibits resistance to conversion try the following tips:
1. Harrison’s Bird Bread Mix can be used as an extremely effective conversion tool. Food that the bird currently eats can be added to the mix and baked in the bread. Gradually reduce the amount of that food and replace with the appropriate Harrison’s formula.
2. Change the bird’s environment. Try moving your bird to a new enclosure, such as a box, aquarium or even a new cage. Remove all the toys, perches and bowls and offer High Potency™ on a solid surface of the floor.

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Recommended Feeding Methods of Companion Birds

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Recommended Feeding Methods of Companion Birds


Budgerigars, Canaries and Finches have evolved as seed eaters and do best on VMEsupplemented seed diets mixed with some Treat seeds such as Fruit and Vegetable Treats. They also enjoy, and can be fed exclusively after adaptation, theTROPICAN Mash which is a dry powder that the birds lick up from a bowl. Breeders working with these small seed eaters must supplement the diet with calcium and amino acids and this is best achieved by mixing up a soft food mix of Prime, Nestling Food andTROPICAN Mash.Budgerigars (Parakeets)Budgie Staple VME Seed, Budgie Treats, TROPICAN High Performance Mash (as a dry powder in a separate bowl during stress, moult, and breeding), and Budgie Honey Sticks.

Canary Canary Staple VME Seed, Canary Treats, TROPICAN High Performance Mash (as a dry powder in a separate bowl during stress, moult, and breeding), and Canary Honey Sticks.

Finches Finch Staple VME Seed, Finch Treats, Tropican High Performance Mash (as a dry powder in a separate bowl during stress, moult, and breeding) and Finch Honey Sticks.


Formulated diets are a total food in two respects; nutritionally and consumption wise as there are no uneaten hulls or unpalatable seeds in a formulated diet such asTROPICAN.Cockatiels and larger parrots should be fed a formulated diet such as TROPICAN since they pick out their favorite seeds from mixes and don’t always eat the more nutritious or supplemented ones. If a pet parrot has been on a seed diet of sunflower for a long period of time, say five years or more, it may be very resistant to eating a formulated pellet or granule. In these cases the Parrot VME Pro-Mix is an excellent seed based diet.

The Pro-Mix was developed by selecting the ratio of seeds which led to the least amount of wastage and which maximized nutrition. It contains a higher percentage of safflower seeds which although higher in fat than sunflower are bitter and small, forcing the parrot to eat the other more nutritious seeds in the mix, such as the VME supplemented oats.

What ever the base diet chosen, Prime supplement should still be sprinkled on top of the Birds favorite slice of apple or fruit/vege. This is fun food for the bird and the beneficial bacteria in Prime helps maintain health.

Breeders should feed the High Performance TROPICAN to their pairs while pet owners may use the TROPICAN Life-Time formula. Cockatoos and African parrots do well on the High Performance formula all year round.

Cockatiels & Conures & Lovebirds TROPICAN Cockatiel Granules is better nutritionally than Cockatiel Staple VME Seed. The Parrot VME Pro-Mix is also a good mix for Cockatiels, Conures and Lovebirds. Amazons, Cockatoos, African Greys and Macaws TROPICAN Parrot Granules are the preferred diet for these species especially the South American species which get fat on seed based diets.

The Parrot VME Pro-Mix can be fed as long as lots of fruits and veges with Prime sprinkled on top are also given.

Lories Feed the TROPICAN Breeding Mash as a dry powder in a separate bowl. A second bowl may contain some diced fruits mixed with Prime and the Mash however make sure the birds first are eating the dry mash. Some sugar can be mixed up to 10 % with the Mash to get the lories to start eating it, but discontinue this once the birds are eating the Mash. On a liquid diet of simple sugars, lories are sensitive to bacterial gut infections thus feeding exclusively a dry powder such as the TROPICAN Mash is not only easier but also leads to better health.

For a further explanation of the VME Seed Line, TROPICAN Granules or Prime supplement please read the technical sheets on them.


In the beginning, no other food except the granule diet should be offered. Remove all seeds, treats, honey sticks or other food from the cage. Offer no fruits or other soft food. PlaceTROPICANgranules in a bowl at perch level. It is best to use similar locations as the previous diet.Cage paper should be replaced when conversion commences. Birds will indicate consumption by producing brown droppings on the cage paper and a small amount of powdered pellets in the seed cup.

Birds that are eating seed based diets may be difficult to switch over to a formulated diet because they don’t know it is food.

Diet changes should only be done in healthy birds under low stress conditions. Do not try to change the diet of a bird that you have just purchased. Wait a few weeks until it gets used to the new surroundings.

Mixing the old seed diet with the new granules will result in a lot of waste as the bird seeks out its “steak and fries” (sunflower, peanut and safflower) and throws the rest on the floor. It is better to use multiple cups and feed the new diet in a separate bowl.

Allow the seed filled cup to empty during the day by only feeding about one quarter the amount of seeds normally eaten. For example, give about a dozen sunflower seeds to a parrot (amazon, grey, cockatoo) at supper time. The bird should always have the granules available.

Do this over two to four days and most birds will switch over. Some small weight loss (approximately 10%) is to be expected but the breast muscle should remain robust.

If after three to four days the bird has not eaten any granules, try adding hot water to the granules and mixing in sunflower kernel, but discard and replace this mixture twice a day. Warm, moist food is more palatable to many birds, but spoils very quickly and should be replaced by a dry diet once conversion has occurred.

Biography of Mark Hagen

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Mark Hagen is the Research Director at The Hagen Avicultural Research Institute (HARI). He has a Master of Agriculture from the University of Guelph and specialized in Psittacine Aviculture.

In his Bachelor of Science, Mark concentrated on nutrition and zoology and attended a semester at the University of California, Davis taking courses in cage bird medicine, nutrition and avian science. It has been more than ten years that he has been studying companion birds; writing his first paper on parrot breeding in 1983 and establishing HARI in 1985.

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